Infinite stories

Infinite Stories is a photo series composed of three stories, each exploring different facets of the Yua Hair universe. Inspired primarily by West African studio photography. It celebrates Francophone West Africa, particularly Côte d’Ivoire and its rich beauty and fashion heritage, while highlighting cultural exchange through the incorporation of elements from global afro-diasporic perspectives, exploring the cultural exchange between Africa and the rest of the world. These diverse influences are reimagined in a modern, fashion- forward context, celebrating the multifaceted perspectives surrounding textured hair. Story 3 introduces a retrofuturistic twist, reflecting our vision of using the past to shape the future. 
The name “Infinite Stories” is a reference to Yua Hair’s commitment to exploring the multitude of perspectives around textured hair. This series was a collaborative effort with an all-Ivorian team, featuring wardrobe pieces from Lafalaise Dion, Olooh Concept and the Hybride Studio. Shot at La Manzane, a cultural institution and artist residence in Grand-Bassam, Côte d’Ivoire, Infinite stories was directed by Yua Hair founder Marie-Celine Agossa and photographed by groundbreaking Ivorian visual artist Nuits Balnéaires. It showcases local talent both behind and in front of the camera with set design by Nahoua Sorho, production by Felix Édouard Kouassi and furniture by Saanko Studio. Our models are young Ivorian talents Fatima Kouamé, Fat Seck, Lauryn Seba, Efsane & Jones.